IRC/NAF Benefit Auction

IRC/NAF BENEFIT AUCTION
Event Date: Wednesday, July 15, 2009 • 4:00 PM - 7:00 PM
Location: Overland Park, KS

>> Deadline and Donation Form!

The Media Benefit Auction is held each year in conjunction with the International Ringman Competition (IRC) during Conference & Show.  This auction focuses on one primary need of almost every auctioneer… the need to utilize mass communication outlets to effectively market and promote their companies, and their client’s auctions.

In 2008 Auctioneers spent approximately $4 billion on marketing and advertising.  In fact, industry research revealed that roughly 20% of the average firm’s expenses were earmarked for marketing and advertising. 

1. The auctioneer/buyer wins by possibly paying less then retail price-for media that he or she would have purchased anyway.
• In which case, the buyer has the option of passing the savings on to auction clients or re-selling the media to auction clients at full retail value.
• On the other hand, media purchased above the retail value creates a charitable contribution for the purchaser.
• The buyer also has the satisfaction of supporting the NAF without having to make a personal financial commitment, and the purchase price applies to the individual lifetime giving awards.
2. The media donor wins with a business expense or charitable contribution write-off, and through repeat business and increased exposure to other media buyers within the industry.

Media Donors:

Anderson Independent Mail
Reppert School of Auctioneering
The Land Report
LandsofAmerica.com
New York Observer
Lancaster Farming
Antique Week
New York Press Service
Cabin Life Magazine
Miller Advertising
AuctionService.com
Tofino Auctions
Collector's Journal
Western Livestock Journal
Auctioneer
Daily Business Review
The Washington Post
USA Today
Mail Processing Associates
Propertyacution.com
High Plains/Midwest Ag Journal
In Business Las Vegas
Crain's Detroit Business
Detroit Media Partnership
Waccanaw Publishers Inc.
Clear Channel Outdoor
Atlanta Business Chronicle
Houston Chronicle
Moline Dispatch Publishing Co. L.L.C
The Press Enterprise
BiPlane Productions
Professional Ringmans Institute
Southeastern School of Auctioneering
Southeast Real Estate Business
Wall Street Journal
Tampa Bay Business Journal
Propertyline.com
Loopnet.com Platinum Package
Satellite Prolink, Inc.
Rock & Dirt
Capital Press
Industrial Market Place
Boats & Harbors
Punch Press or Ag Ads
Construction Equipment Guide-Northeast Edition
Top Bid
The Trucker’s Choice
Arkansas Democrat-Gazette
Ohio Auction School
Nashville Auction School, LLC
Texas Auction Academy
World Wide College of Auctioneering
Wordsprint
Charlotte Business Journal
The Enterprise
Greensboro News & Record
North Carolina Press Services
The Mount Airy News
Brunswick School of Auctioneering
CPI Publications
Time Warner Cable

Media Solicitors:

Julie Carter
Marvin Henderson
Chris Pracht
Dennis Kruse
Barbara Bonnette
Jennifer Mensler
Roger Devine
Scott Shuman
Benny Fisher
Robin Marshall
Williams & Williams
Ryan George
Brian Rigby
Larry Meares
Mike Brandly
Rhessa Orr
Mike Jones
Vicky Flickinger
Charles Long
Rogers Realty & Auction Co.

February Incentive Award Winner:

March Incentive Award Winner:

April Incentive Award Winner:

May Incentive Award Winner:

Proceeds from the sales of the donated media are retained by the NAF and used to advance the NAF mission of funding programs that advance and enrich the auction community.